Post pandemic, it has never been more important for people to build healthy connection habits and routines, and I look forward to hearing stories from across the country of people who took the initiative to get connected with friends, family, neighbours, classmates or colleagues,” said Pete Bombaci, Founder & CEO of GenWell. “Big or small, every connection counts and GenWell is excited to be building a movement where every Canadian can feel a greater sense of connection and community.

“Loneliness ends when we reach out, and Seniors Loneliness Awareness Week is intended to be a time to reach out and connect. During the week, we are encouraging people to honour the wisdom and experiences of our seniors by bridging the gap with empathy and companionship,” said Pete Bombaci, Founder and CEO of GenWell. “Our goal is to help everyone find their own way to connect with a senior, because together, we can make every senior feel a sense of connection and community.”

Reflecting on the importance of social connection in later life, we discuss how prosocial behaviours may be a powerful way to boost social connection and consequently improve the health and well-being of older Canadians.