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Meet Our Team

Get to know Team Genwell, our Scientific & Business Advisors.


Pete Bombaci

Founder & CEO
Pete is the founder of GenWell and is proud to be leading a movement that he truly believes can make the world a happier and healthier place. Formerly the Canadian Country Director for Movember Canada, Pete led an amazing team of people responsible for raising $142 million dollars over five years, and putting a much needed lens on men’s health. Having spent time in the for-profit and not-for-profit worlds, Pete believes that there is a great opportunity to combine the interests of business, schools, government, foundations and individuals in the solution to the disconnected world that we find ourselves in today.

Jennifer Broughton

Director of Operations
Jennifer is a dedicated professional, problem-solver and coach. Drawing on her leadership roles in both nonprofit and for-profit organizations, Jennifer brings a wealth of diverse personal & professional experience, with a background in education and human resources. Her expertise lies in operations management, administrative functions, strategic planning support, and program development, cultivating a supportive environment for GenWell that is conducive to growth and collaboration.

Andrew Clendinneng

VP, Philanthropy/Partnerships
Andrew is a fundraiser and philanthropic advisor. He is fueled by curiosity to form genuine connections. With over 20 years experience in purpose-driven fundraising, he is committed to advancing priorities through critical conversations that generate shared value. His experience spans various sectors, including higher education, healthcare, and nonprofits, demonstrating an ability to build cross-sector partnerships and apply impactful strategic thinking. Andrew has a willingness to support and serve his community and is a dedicated relationship builder.

Andrew Laufer

Creative Director
Andrew Laufer is a “WHY” person combined with a storyteller, explorer, creative addict, designer, and Human Connection Catalyst. He is a curious creative with twenty years of experience in strategic branding, art direction, and design for some of the largest CPG, retail, and entertainment brands. Andrew has been a part of GenWell’s mission long before they posted their first event. As Creative Director, he believes in the power of human connection to expand the moment, spark change, and build a happier healthier society one face-to-face interaction at a time.

Kiffer Card

Director of Research
Dr. Card is an Assistant Professor with the Faculty of Health Sciences at Simon Fraser University and the Director of Research for GenWell. As an early career researcher, Dr. Card has received numerous national recognitions for his scholarship and participated in projects which have received more than $25 million dollars in funding. This work has resulted in over 200 publications, including approximately 100 academic journal articles. Dr. Card is the principal investigator for the Canadian Social Connection Survey and is leading the development of the first public health guidelines for social connection and health.

Bobbie Breckenridge

Community Development Manager
Bobbie is a registered social worker, mind-body coach, and holistic wellness nerd. Passionate about co-creating a better world, she brings a decade of experience in organizing community initiatives that foster genuine connections and greater well-being for all. A versatile professional, she supports GenWell with her skills in community development, event planning, program development, project management, and workshop facilitation.

Jamie Deans

Comms / PR Manager
An expert in public relations, Jamie has been leading communications for GenWell for over four years. After a long career at Maple Leaf Sports and Entertainment in Toronto, Canada, Jamie is pleased to be working on a project that is on a mission to make the world a happier and healthier place. By day Jamie and his wife Ivette are the proud parents to four great children, and together, their family has played a role in supporting GenWell to build a more connected Canada.

Reagan Zuzarte

Digital Growth
Reagan Zuzarte is a technologist, growth marketer and self-confessed data geek. Currently running property technology company, Reagan has previously founded and run a performance ad agency and been a director of Canadian charity Artbound. He advises GenWell strategy and execution for growth marketing initiatives, digital transformation, conversion and data strategy. A strong believer in the power of human connection, Reagan is drawn to the mission and inspired by the impact made from day to day.

Kayleigh Bass

Personal Assistant
Kayleigh provides administrative and logistical assistance to the GenWell team. As a lover of animals, she runs a pet-sitting business through and volunteers as an Online Research Assistant for Companion Paws at the Lifeline Canada Foundation. Kayleigh is passionate about helping others and is very proud to support the Human Connection Movement.

Laurie Beattie

Comm. Dev Asst.
Located In Toronto Ontario, Laurie has a Bachelor's Degree in English Literature and graduated from Toronto Metropolitan University. She helps run the GenWell Catalyst hub on Facebook and gives support to ongoing projects within the GenWell team. She is passionate about writing and communicating, and hopes to use her skills to aid GenWell, as well as learn more about social connection and social health.

Scientific Advisory Panel

The GenWell Project and Canadian Alliance for Social Connection and Health are proudly working together to build happier and a healthier Canada through health promotion, social health research, and social policy development. The GenWell Scientific Advisory board provides scientific direction for our health promotion and culture change efforts.

Dr. Kiffer Card Chair, Scientific Advisory Panel

Ami Rokach, Ph.D. Clinical psychologist, Psychology Dept. York university

Beverley Fehr Professor, Social Psychology, University of Winnipeg

Dr. Cecilia Benoit Professor at University of Victoria, Social Equity and Social Justice

Dr. Frances Chen Associate Professor and Area Coordinator, Department of Psychology, University of British Columbia

Dr. Heather Palmer Head of Dementia Support Services, elovee

Dr. John Oliffe Professor and Tier 1 Canada Research Chair in Men’s Health Promotion at the School of Nursing, University of British Columbia

Dr. Miriam Kirmayer Clinical Psychologist

Dr. Sandra Allison Medical Health Officer, Kelowna

Dr. Shayna Skakoon-Sparling Social Psychologist – Loneliness and Social Isolation, Ryerson University

Dr. Steve Joordens Educational Psychology, University of Toronto

Elder Valarie Nicholson Women’s & Indigenous Health

Tori Stranges PhD student, University of British Columbia, Okanagan Campus


Business Advisory Board

The GenWell Business Advisory board provides valuable support for GenWell’s day-to-day business operations, marketing strategy, governance, insights and supports our growing efforts to engage leaders across Canadian business, community, politics, media, and municipalities.

Terry Foster
CEO at Limelight Platform | Board Chair, GenWell

Shelli Baltman
President & Founding Partner, The Idea Suite

Sharon Broughton
Social Impact Leader, Strategy Consultant, Academic Instructor, Volunteer

Paul Estey
VP, Growth Markets, LifeSpeak Inc.

James Hughes
President and CEO, Old Brewery Mission

Dr. Kwame McKenzie
CEO of the Wellesley Institute

Dr. Nancy MacKay Ph.D.
Founder & Board Member, MacKay CEO Forums

Maureen Poile
Retired CPG Sales Leader / Certified life coach specializing in human connection

Thanuja Thananayagam
MBA, MEd PhD Candidate

Tanya Keggin
Flourishing Artist. Former Lawyer

Scott Cameron



Featuring Entheo, Kosmic T’s latest conscious rap song “Rise Again” inspired by the GenWell mission.