17Sep2025
Resources for Isolation & Loneliness: GenWell Hub ● Our Social Health Quiz
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Team

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WHO WE ARE

Meet Our Team

Get to know Team Genwell, our Scientific & Business Advisors.

 

Pete Bombaci

Founder & CEO
Pete Bombaci is a visionary business and social‑change leader and the Founder & CEO of GenWell, Canada’s Human Connection Movement, dedicated to empowering workplaces, schools, and communities through proactive face‑to‑face connection. Formerly Canada’s Country Director for Movember, he led the organization to raise over $142 million in five years. With two decades in the for‑profit and non‑profit sectors, Pete blends brand building, strategy, and 360° activation to foster deeper social health. A seasoned speaker, he’s opened conferences across North America and Europe on building happier, healthier, more connected cultures.

Jennifer Broughton

Director of Operations
Jennifer is a dedicated professional, problem-solver and coach. Drawing on her leadership roles in both nonprofit and for-profit organizations, Jennifer brings a wealth of diverse personal & professional experience, with a background in education and human resources. Her expertise lies in operations management, administrative functions, strategic planning support, and program development, cultivating a supportive environment for GenWell that is conducive to growth and collaboration.

Andrew Laufer

Creative Director
Andrew Laufer is a “WHY” person combined with a storyteller, explorer, creative addict, designer, and Human Connection Catalyst. He is a curious creative with twenty years of experience in strategic branding, art direction, and design for some of the largest CPG, retail, and entertainment brands. Andrew has been a part of GenWell’s mission long before they posted their first event. As Creative Director, he believes in the power of human connection to expand the moment, spark change, and build a happier healthier society one face-to-face interaction at a time.

Kiffer Card

Director of Research
Dr. Card is an Assistant Professor with the Faculty of Health Sciences at Simon Fraser University and the Director of Research for GenWell. As an early career researcher, Dr. Card has received numerous national recognitions for his scholarship and participated in projects which have received more than $25 million dollars in funding. This work has resulted in over 200 publications, including approximately 100 academic journal articles. Dr. Card is the principal investigator for the Canadian Social Connection Survey and is leading the development of the first public health guidelines for social connection and health.

Bobbie Breckenridge

Director of Programming
Bobbie is a registered social worker, mind-body coach, and holistic wellness nerd. Passionate about co-creating a better world, she brings a decade of experience in organizing community initiatives that foster genuine connections and greater well-being for all. A versatile professional, she supports GenWell with her skills in community development, event planning, program development, project management, and workshop facilitation.

Jamie Deans

Comms/PR Manager
An expert in public relations, Jamie has been leading communications for GenWell for over four years. After a long career at Maple Leaf Sports and Entertainment in Toronto, Canada, Jamie is pleased to be working on a project that is on a mission to make the world a happier and healthier place. By day Jamie and his wife Ivette are the proud parents to four great children, and together, their family has played a role in supporting GenWell to build a more connected Canada.

Reagan Zuzarte

Digital Growth
Reagan Zuzarte is a Toronto-based technologist and growth marketer, known as a self-professed data geek. As an original board member of GenWell in 2016, Reagan advises on growth marketing, digital transformation, conversion optimization, and data strategy for the growth of the movement. Passionate about the power of human connection, he combines tech, data, and marketing to help scale meaningful social impact.

Kelly & Nat

Digital Engagement Strategists
Oklahoma Marketing is a collaborative studio led by Nat Caron and Kelly Letourneau, built on creativity, trust, and a genuine love for helping people tell their stories well. With a background in photography and design, Nat brings a strong visual sensibility and an ability to capture the heart of a brand. Kelly draws on her experience as an entrepreneur and strategist to shape clear, thoughtful marketing that connects. Together, they bring a practical, people-first approach to their work, believing that great marketing starts with real relationships.

Sue Mercer

Campaigns Manager
Sue is a natural connector who’s passionate about bringing people together to think, build, and innovate. With a career spanning brand management, agency work, and B2B marketing, she now leads STEP IN Marketing & Event Solutions, where she’s the calm, creative glue holding every project together. She’s also the current President of CanSPEP and a proud Hall of Fame Planner of the Year. Raised in a family restaurant, Sue learned early on how food and connection go hand-in-hand. These days, she’s still setting tables - with room for everyone and plenty of stories to go around.

Emma Burger

Website Manager
Emma brings her eye for detail and problem-solving skills to support GenWell by keeping the website up to date and running smoothly. With degrees in Education and Health Sciences, along with experience in managing communications and websites for educational non-profits, her technical skills and passion for meaningful connection strongly weave together. As a global traveler, she thrives on learning from people of all walks of life. A true believer in the power of human connection—and connection to nature—you can find her outside adventuring with others whenever she has the chance.

Annie Charron

Community Co-ordinator
With a background in international development, business, and digital marketing, Annie brings a global lens to her role as GenWell’s Outreach Coordinator. She holds a B.A. from McGill and a Master’s in Management from Hult International Business School in London, where she honed her skills in project management, communications, and DEI/ESG best practices. Previously in construction development and Salesforce recruitment, she’s now focused on creating meaningful social impact through outreach, event support, and community growth.

Orysia Smith

Community Outreach Co-ordinator (summer intern)
Orysia has joined GenWell’s team as the Program and Outreach Assistant for Summer 2025, where her knacks for conversation and community engagement shine through. As a fourth-year student at the University of Toronto completing her H.B.A in Peace, Conflict and Justice, and Ethics, Society and Law studies, Orysia brings a multi-disciplined background to her work at Genwell. When she’s not holed up in the library or working on community outreach, she can be found reading a good book, frequenting her local theatre, or practising the tough art of pilates.

Elijah Miller-Buza

CRM and Digital Community Co-ordinator (summer intern)
Elijah joins GenWell as a Data and Systems Support Assistant for Summer 2025, bringing his passion for tech, teamwork, and social good. Heading into his fourth year at UofT, he’s double majoring in Peace, Conflict & Justice and Human Geography, with a minor in Political Science. Elijah previously supported GenWell in adapting its message to equity-deserving communities and is now helping us deploy new systems while keeping our existing ones running smoothly. Outside of work, he’s on the UTSU's Board of Directors and co-leads the University of Toronto Rocket Riders, UofT’s first student group for transit lovers and advocates.
ABOUT

Scientific Advisors

We are deeply grateful to our Scientific Advisors for their guidance, expertise, and dedication to advancing our mission. Their leadership ensures that everything we do is firmly grounded in the science of human connection — from understanding the individual and societal challenges of social isolation, disconnection, and loneliness, to developing evidence-based strategies that help people and communities thrive. Their insight helps us translate leading-edge research into practical, impactful action, ensuring that our work is not only inspiring, but also credible, measurable, and effective.

Dr. Sandra Allison
Public Health and Preventive Medicine Specialist, Family Physician

Dr. Kiffer Card
Assistant Professor with the Faculty of Health Sciences at Simon Fraser University

Dr. Frances Chen
Associate Professor and Area Coordinator, Department of Psychology, University of British Columbia

Dr. Allison Crawford
Chief Medical Officer for 9-8-8: Suicide Crisis Helpline, Psychiatrist and researcher at the Centre for Addiction and Mental Health, Professor of Psychiatry at the University of Toronto

Dr. Beverley Fehr
Professor, Social Psychology, University of Winnipeg

Dr. Steve Joordens
Professor of Psychology at the University of Toronto Scarborough, and Director of the Advanced Learning Technologies Lab.

Dr. Kwame McKenzie
Director of Health Equity, Centre for Addiction and Mental Health (CAMH); Full Professor & Co-Director, Division of Equity, Gender and Population, Department of Psychiatry, University of Toronto; CEO, Wellesley Institute; Member, Mental Health and Addictions Advisory Council to the Minister of Health

Dr. John Oliffe
Professor and Tier 1 Canada Research Chair in Men’s Health Promotion at the School of Nursing, University of British Columbia

Dr. Heather Palmer
Strategic and innovative aging, dementia, and cognitive rehabilitation specialist. President and CEO, Maximum Capacity Inc.

Loretta Ryan
Executive Director for the Association of Local Public Agencies of Ontario

Dr. Shayna Skakoon-Sparling
Social Psychologist – Loneliness and Social Isolation, Ryerson University

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