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REFLECTING ON 7 YEARS

The Evolution of a Movement

As we mark nearly eight years since the inception of The GenWell Project, it’s a moment to reflect on our journey, evolution, and the profound meaning behind our work and logo.

Many may not know that the roots of GenWell trace back to the summer blackout of 2003, a moment when 50 million people on the Eastern seaboard of North America were thrust into darkness for days.

Amidst the outage, we found light in connecting with family, friends, neighbours, classmates, colleagues, and even strangers. From this shared experience, The Generator Project was born.

EVOLVING

Canada's Human Connection Movement

In 2018, we decided to shift the focus from the inspiration of the movement to the aspiration of the movement, transitioning to The GenWell Project, Canada’s Human Connection Movement.

Our goal: to Generate Wellness through the power of human connection.

TODAY

Approachability, Comfort & Professionalism

Today, as we embark on our third logo evolution, GenWell, our brand mark embodies approachability, comfort, and professionalism. The lowercase typeface signifies inclusivity, while the rotated letter “e”and the union of “W” and “E” symbolize unity and support within the collective “we.”

The sunrise icon plays a larger role in our latest brand mark, representing the dawn of meaningful connections, bridging gaps between past generations and individuals, and nurturing inclusivity within every community.

As we continue to provide Canadians with tips, tools, and now funding to foster human connection, let’s celebrate seven years of building a more connected, resilient, and compassionate world, one face-to-face conversation at a time.

CHECK OUT KOSMIC T'S LATEST:

RISE AGAIN

Featuring Entheo, Kosmic T’s latest conscious rap song “Rise Again” inspired by the GenWell mission.