Shelli Baltman is CEO and Founding Partner of The Idea Suite Inc., an innovation advisory firm that helps organizations unlock growth through strategy-led creativity. Under her leadership, The Idea Suite has been recognized four times by Adweek 100 and Report on Business as one of Canada’s fastest-growing agencies. Shelli brings more than 20 years of global innovation and strategy experience, having held senior roles at McKinsey & Company and ?What If! Innovation. She has advised boards and executive teams across sectors including healthcare, consumer goods, technology, retail, and financial services.​ Shelli is passionately committed to Human Connection and has been supporting GenWell as a movement since its inception.