Joel Alden is an experienced strategy consultant, currently a Partner with EY Parthenon’s Strategy and Transactions practice based in Toronto. Prior to joining EY, he was a partner/managing director with Kearney and with Accenture where he worked extensively across North America and globally with leading companies, primarily in consumer industries. He has both a Mechanical Engineering degree and an MBA from Queen’s University. Joel lives in Toronto with his wife, Nancy, and two university aged children, Noah and Anika. Joel joined the Board of GenWell in August 2025.